THIRD SPACE
Third Space is one of the London’s leading luxury health clubs. With the matra, Training For Life, their positioning is of being more than just a gym. Working with them for over 7 years, I’ve created a wide range of campaigns & class identities along the way.
thirdspace.london
Campaign & Identity work
Training for life
New Year’s resolutions rarely last. Short lived ambitions in the response to “new year new you.” For their January 2023 campaign, I looked at the bigger picture as to why people train. A brand ethos since day one of our reband with them in 2016, Training For Life stood out; to live a richer, healthier, more balanced life. Because the work you do in here, makes you stronger out there.
Aiming to inspire prospects and current members alike, the campaign saw new photography alongside footage of the best spaces and a new approach to typography. The result was a series of applications; out of home print alongside a campaign film and social media. Stils, video and typography come together alongside a punchy soundtrack that inspires and motivates.
The work avoids the sweaty, guilt-driven cliches of traditional gyms, and instead builds on the insight that fitness at Third Space is not about offsetting your lifestyle, but about making it part of your lifestyle - "because the work you do in here, makes you stronger out there".
Campaign concept and execution
Upload TFL video to vimeo
Create header asset without CTA
Visuals of OOH
HERE’S TO 21
The January campaign for 2021 took a more reflective approach, as it coincided with Third Space’s 20th birthday, and the challenges previously faced by all of 2020. We took it as an opportunity to look at and celebrate the journey Third Space have been on and the determination to not be beaten, to keep adapting, and keep training for life.
This was a digital led campaign, with the main application being a 90sec video showing this journey, where I created the video concept, treatment, storyboard and execution.
Watch the final video below.
