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Wahaca

 
 

WAHACA

Working with Mexican restaurant Wahaca for over 3 years, I’ve created an extensive collection of original illustration, and created 2 custom typefaces. Executed across a variety of applications for the brand, from monthly A boards, restaurant interiors, menus and their tacos trucks.

Illustration | Type design | Design

 
 
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Illustration

Quirky and characterful illustration was a staple for the brand, and I regularly created this across their A Boards, menus, restaurant interiors and out of home applications. Key to these was having a hand rendered and surreal feel.

 
 
 
 
 

TACO TRUCK

Whilst working with Wahaca I had the opportunity to design several of their Taco Trucks, filled to the brim with Mexican ingredients and odd details.

 
 
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TYPE DESIGN

The hand rendered type of Mexican markets was a central inspiration in Wahaca’s branding and the two custom typefaces I made for them; Taco Type and Smokey.

 
 
 
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Created while working at Without